Joy Duemke spent 15 years at Terumo figuring out how to actually put patients at the center of innovation When Joy Duemke tells you about medical device marketing, she doesn't talk about ad campaigns or jingles. She talks about looking at data, drawing hypotheses, testing them, and ensuring every statement is scientifically relevant. "In med device, marketing's closer to science," Joy explained during our conversation. "You're a translator for science in a lot of ways." Joy i