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Medical Device Marketing Is Science Translation
Joy Duemke spent 15 years at Terumo figuring out how to actually put patients at the center of innovation When Joy Duemke tells you about medical device marketing, she doesn't talk about ad campaigns or jingles. She talks about looking at data, drawing hypotheses, testing them, and ensuring every statement is scientifically relevant. "In med device, marketing's closer to science," Joy explained during our conversation. "You're a translator for science in a lot of ways." Joy i

Shannon Lantzy
Feb 12


The Next Generation of MedTech: A Conversation with Sasha Keck
"Younger engineers don't want to work." I keep hearing this narrative. And then I meet engineers like Sasha Keck. Sasha is a Technical Development Program Engineer at Edwards Lifesciences. She co-owns a patent for a surgical device she helped invent as a college senior. In our conversation on Inside MedTech Innovation, she shared what it's like to be an early career professional navigating the medtech ecosystem—from being the only girl in her high school engineering class to

Shannon Lantzy
Feb 9


How Simplicity Drives Better MedTech Design
In medical technology, we often focus on what devices do —the clinical functions they perform, the outcomes they enable, the hardware and...

Shannon Lantzy
Apr 24, 2025


Are We Measuring What Matters in MedTech?
In healthcare, we track everything—blood pressure, glucose levels, cholesterol—but what about mental health and quality of life ? For...

Shannon Lantzy
Mar 13, 2025


PODCAST: Engineering Cyber for Life not Death in MedTech: A Conversation with Christopher Gates on Securing Operational Technology
When you think about cybersecurity, what comes to mind? Passwords, data breaches, maybe even the latest phishing scam? For most people,...

Shannon Lantzy
Dec 9, 2024
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