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Community is a construct; consider seeding one
To do something new, try creating a community. I used to work almost exclusively with local colleagues and clients. Marylanders felt...

Shannon Lantzy
Oct 24, 2023


Evidence and incentives in digital medical devices
Understanding the difference between real-world data and real-world evidence is the key to digital medicine and AI success in healthcare...

Shannon Lantzy
Oct 19, 2023
Not worth the risk: Interaction without empathy
My last substantive conversation with my grandmother was at 14, about Israel and Palestine. She died when I was 27. I missed 13 years...

Shannon Lantzy
Oct 17, 2023


Celebrating World Mental Health Day
Pure mental health (sometimes known as nirvana, enlightenment, or heaven) is knowing, and nonetheless deciding. I'm celebrating the...

Shannon Lantzy
Oct 12, 2023


It's not all science; lead with value
Listen to the caring voice, the angel on the right shoulder, the gut feeling. Act on what is not only scientifically right but what is...

Shannon Lantzy
Oct 5, 2023
To create value (aka $$$) you have to do more than the right thing
Complying with FDA's medtech cybersecurity requirements means doing the right thing. This will create compliance. You can create more...

Shannon Lantzy
Sep 29, 2023


How much family time is worth a trip to space?
Working toward a noble mission has consequences on our personal lives. When is the personal sacrifice worth it? This week Astronaut Frank...

Shannon Lantzy
Sep 28, 2023


FDA IT: Instead of "Pilot," maybe "Trial?" (Plus: FDA IT Modernization Comments Due next month)
FDA doesn't like "pilots." Instead, should they run IT "trials?" FDA, like most of the government, needs better IT. They're working on...

Shannon Lantzy
Sep 26, 2023


Digital Medicine Payment: A Wild West
Achieving revenue for digital medicine in the U.S. is far from straightforward. Policymakers and industry institutions are working toward...

Shannon Lantzy
Sep 25, 2023


"The Golden Age of Medical Device Innovation" and Free Consulting from FDA
FDA used to be the choke point to get to market. FDA accelerated, and now payment is the primary problem. FDA is offering TAP, a free...

Shannon Lantzy
Sep 22, 2023


Keep telling the full benefit story
By the time you get to the FDA, do you forget to tell the whole story? Reaching an underserved population. Extra evaluations on patient...

Shannon Lantzy
Sep 15, 2023
If the innovation is worthy, believe and persist through regulatory scrutiny
It is scary to develop a regulatory submission that doesn't match conventional wisdom. If the innovation is worthy, do it anyway. You can...

Shannon Lantzy
Sep 12, 2023
How to get a submission through FDA
A few tips when crafting a (FDA CDRH) regulatory submission. Use Q-subs, it's like free FDA consulting Follow directions, get the basics...

Shannon Lantzy
Sep 11, 2023


Uncertainty != Risk
We can manage risk better than we can manage uncertainty. In medtech cyber, there is a lot more uncertainty than well-characterized risk....

Shannon Lantzy
Sep 7, 2023


Tech innovation requires org innovation
When technology changes drastically, the organization needs to change too Last week I spoke with a colleague who is making a career move...

Shannon Lantzy
Sep 6, 2023


Finding the hidden story for a 510k submission
If you don't toot your own horn, there's no music! Here's a story of uncovering wonderful work already done by a software engineer who...

Shannon Lantzy
Sep 5, 2023
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