Shannon Lantzy
Innovators, difference-makers: Are you pitching to the right person?
Entrepreneurs and innovators spend a lot of time pitching people on the value of their solution; that time can be deceptively wasteful...
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Shannon Lantzy
Feb 6
“Is this product secure enough?” is the wrong question
The answer is always "it depends." The better question is: "Is this company managing product security well?" If I am a hospital system...
Shannon Lantzy
Feb 1
Procurement can solve cybersecurity woes
Health system procurement teams, rather than solely IT, hold the keys to solving healthcare cybersecurity. I recently met a tenacious...
Shannon Lantzy
Jan 31
Thriving Through Organizational Disruption
Organizations change (if they don't they're dying). In the wake of a major reorg, here's how to thrive. FDA just announced that the...
Shannon Lantzy
Jan 25
Why is helping healthcare so hard?
The healthcare industry is plagued by problems that other industries have already solved. When solution providers try to help, they're...
Shannon Lantzy
Jan 18
"Crawl, Walk, Run" is for babies; start running now*
People say "crawl, walk, run" to denote a progression of maturity to reach a goal. Institutions are not babies, and executives aren't...
Shannon Lantzy
Jan 11
Celebrate the wins, both for your team and yourself
Some people (ahem: me) tend to blow past a milestone without fanfare. Celebrating the milestones makes the innovation more delightful...
Shannon Lantzy
Dec 21, 2023
Risk vendors need evidence-based marketing
When your customers can't directly and immediately perceive the value of your product, you need to prove it I was in Vegas to see U2. As...
Shannon Lantzy
Dec 15, 2023
MEDTECH MARKETERS: Quality > Risk
Definition of Risk: The potential for harm. Definition of Quality: A characteristic or attribute. Imagine you’re a seller of a software...
Shannon Lantzy
Dec 14, 2023
Enough is enough: How to do "enough" security to satisfy FDA
How to do enough security to survive and thrive through cybersecurity regulatory review and postmarket surveillance I attended the...
Shannon Lantzy
Dec 7, 2023
Medtech Product Cybersecurity: No Longer the Wild Wild West
It used to be that product security experts needed to convince product developers that security was important to invest in, and that it...
Shannon Lantzy
Nov 30, 2023
If it is important: record it, ship it, repeat it
We often think we communicate critical points effectively during meetings and conversations, only to find out that the communications...
Shannon Lantzy
Nov 23, 2023
Thank you, regulators
We need you. Thank you for doing what you do. You serve your country and the citizens of the globe with your work. It is hard work, to be...
Shannon Lantzy
Nov 16, 2023
Prevent or Respond: Which side of the problem are you working on?
To surmount large challenges, know which side you're working on and maintain focus Ransomware in hospitals wreaks havoc on medical care....
Shannon Lantzy
Nov 16, 2023
"Thanks" instead of "Sorry"
Consider saying thank you instead of apologizing when the error hasn't harmed Two weeks ago I sent out my newsletter without changing the...
Shannon Lantzy
Nov 15, 2023
No Bull Brand: Evidence in Marketing for Medtech & Healthcare
Tip for vendors to Medtech, Pharma, and Healthcare Delivery Orgs: your brand needs to be "no bull" Pharma and MedTech ship medicine and...
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